Ronaldo agrees five-year Herbalife endorsement

Global nutrition company Herbalife has announced that it will be the official nutrition sponsor of Real Madrid’s Cristiano Ronaldo.

The five-year agreement includes global publicity rights and promotional activities, and Herbalife will work with Ronaldo to develop his own personalised nutrition programme. The contract also provides the opportunity for them to work together in creating a co-branded range of sports nutrition products. Ronaldo’s name is added to a Herbalife sponsorship portfolio that already includes FC Barcelona and Lionel Messi, who signed a three-year, multi-million dollar agreement with Los Angeles-based Herbalife in 2010.

Ronaldo said: “I believe strongly in the importance of the right nutrition for me as an individual, both on and off the field. I am looking forward to working with Herbalife, as a company that shares my passion and brings such expertise and knowledge in the area of sports nutrition.”

 

“Cristiano Ronaldo is one of the greatest football players in the world, and someone who embodies our philosophy of good nutrition being at the core of a healthy, active life, and a key advantage in the competitive world of professional sport. His passion and belief will undoubtedly translate into tremendous opportunities for Herbalife and our independent distributors,” said chairman and chief executive officer of Herbalife, Michael Johnson. “We love and share his commitment and enthusiasm for this relationship and are excited about the future together.”

 

By Rachel Warnes

Sursa: http://www.sportspromedia.com/news/ronaldo_joins_messi_with_new_five_year_deal/

 

These are the Herbalife products that they consume Ronaldo. Click here!

Data: 2013-10-22 Ora: 00:03:36
Sursa: sportspromedia.com
Autor: Rachel Warnes